We have worked with Yellowback Editing & Publishing for over 7 years. Initially creating and launching their first brand in 2013 we have recently revisited the identity in 2020 bringing it more inline with the companies progression and growth into more academic, larger scale publishing contracts.
Yellowback undertook our 'Website Review Service' as part of their refresh and are currently implementing the recommendations and findings across their website.
Although inspiration for the name came from the classic 'Yellow Back Books' Yellowback Editing & Publishing has moved more into the digital age, working on journals and academic research publications for submission and online viewing, so we moved from the original 'page' based logo to a more streamlined, typographic design.
The 'C' lies on its back, in the ode to the name and the brand colour stayed strong against the new typographic style.
A refresh in image style and choice, marks, punctuation and pattern for use in webinars, presentations and corporate collateral gives the identity a diverse catalogue of elements from which Yellowback can call on for various purposes.
As part of the brand refresh we created editable and workable templates for Yellowback to use for webinars, presentations and proposals, and continue to work with the team to create on-brand templates as and when they are needed. The Brand New Studio also created a photoshoot style guide to bring their branding imagery inline with their visual identity which Yellowback have implemented brilliantly.
Words from those who matter...
I have worked with Freya for many years, she has led the creative design process for all branding and graphic design projects for Yellowback. I have always been impressed by Freya's grasp of different industry needs and ability to produce cutting edge branding and graphics to support our work in publishing. The initial discussion, design and development processes have always been smooth with clear pricing and timelines. Requests for new branding collateral are always met with enthusiasm and fresh ideas, which helpls us grow as business. I would highly recommend Freya and The Brand New Studio to both new and established businesses looking to stand out from the crowd.
Madeleine Hatfield, Founder & Editor at Yellowback
Mock up Cover