I am not just a visual storyteller, I am a visual wordsmith...
I specialise in building startups and small businesses into trustworthy, attention demanding, household names. Forming incredible ongoing relationships with my clients and supporting new businesses with top level brand vision, identity and values.
Basically I take your personalities and put them on paper. Through many years of amazing client relationships I not only conceptualise and design, but customise each client experience to meet deadlines and make magic happen.
With years of experience in branding, cartography, identity, product and brand placement, value and brand building, customer journeys and interface, print, packaging and digital design The Brand New Studio is perfectly placed to take your brand to the stars and beyond.
What I do....
Basically, I am nosy!
...and I LOVE hearing about YOU and your ideas, then totally immersing myself in creating the visual qualities of that idea. From initial placement, customer journey and interaction research, to colour development, logo development and brand asset creation I find the biggest joy in helping put your business on the map with the best visual grounding possible. In many ways, your visual identity is the most important step in any creative process. This is what initially sets your business or product apart. It gives potential customers that first impression of your values and should always reflect your ethos and most of all your unique personality.
School of Wok - Food Innovation Awards 2019
Dell Adamo XPS - Red Dot Award
Animools, FEEK, BE
Let's have a cuppa...
It starts with a story, your story. My clients span the globe so if a face to face meeting isn't possible then my carefully curated brand questionnaire will dive deep into your vision, allowing an inside view of what wonderful imaginations are afoot.
I then tirelessly conceptualise, create, curate and deliver your vision. I am an expert in extracting the smallest nuggets of gold from your deepest thoughts and masterminding it into the beautiful creative visuals which become the window to your brand. Your face of the business, your voice.
I work on a research, positioning, customer journey, concept stage, development and delivery process. Engaging and listening to you at every point to make sure you are excited, exhilarated and inspired by the work I am creating - after all - its your business I am visualising.
Once the project is delivered I am often retained by my clients to continue to deliver brand collateral, advertising, and printed materials to help grow your brand and keep it fresh as it grows over the years. Building great relationships and making some great friends as I go. THIS is why I do what I do, and i'm ready to start working with you.
Lead Designer & Founder
Founder and designer at The Brand New Studio,
lover of leopard print, fizz & dinner parties! Freya is a creative mastermind. Intrigued, excited about new possibilities, always aspiring to grow and improve
I've been working from my home studio creating brand stories with amazing clients for over 10 years. An innovator in storytelling and a passion for clear, bold design.
I married Steve a superb Cabinet Maker ( Trufitt ) in 2016 and we have - very nearly completed - renovating our home, overlooking the beautiful Oxfordshire Ridgeway. Since then we've welcomed two little bundles of madness to the clan Rowan & Hafren who keep us on our toes and give us endless magic and sleepless nights!
Creative Director & Founder of:
The Brand New Studio. 2012 - present
Deabill & Quince. 2012 - present
Brand Ambassador for:
School of Wok, Covent Garden. 2009 - present
Yellowback Publishing & Editing. 2016-present
Freelance Senior Designer:
Portland Design, London
Harrison:Fraser, Borough Market, London
Head of Branding & Senior Wayfinding Designer:
FWDesign, Waterloo, London
Junior - Middleweight Designer:
The Brewery Design, Richmond