Another example of great collaboration, this time with our fabulous friend Carolyne at Chill Create and the team at Harrison:Fraser in London Bridge, Freya from TheBr&newstudio created all concepts and development stages for this fabulous new underground speakeasy gin bar in the depths of The London Hippodrome Casino's basement.
From a basic brief outlining some of the history of the Casino, 'Lola' and her story began to emerge. Running illicit and highly illegal gambling and entertainment nights (and serving bath-tub gin) Lola was a colourful character and thus a fitting name for the newly refurbished basement at the world renowned casino.
The result of the branding, worked through to interior design and promotional material is a spectacular and luxurious walk back in time to a secret and saucy venue. A must see go-too place which opens up the casino to a more conscientious and relaxed crowd of sophisticated night go-ers looking for something a bit special.