
FREYA DEABILL
~ Graphic Designer
~ Illustrator
~ 20+ years experience
~ Passionate
~ Not bad at table football!
WAYFINDING | BRAND | PRINT | WEB | Strategy | ILLUSTRATION | PATTERN | PUBLICATION | PACKAGING



PROJECTS
COLOUR | MARKS | PATTERN | PERSONALITY | FUNCTIONALITY | ADAPTABILITY


EvieLife is a UK-based electric vehicle Charge Point Operator (CPO) and commercial installer that specializes in destination and workplace charging. Startup. Investor Procurement.
Competitor Positioning / Brand Identity / Website / Investor Decks / Data Sheets / Brand Illustrations / Icons / Print / Event Graphics.










"We used Freya for initial branding, illustrations and website as we launched EvieLife. She was brilliant from start to finish, creating a fabulous website at excellent value. Freya supported us through the concept of the brand and the messaging we wanted to convert to potential clients. She was responsive and provided outstanding advice at all times. We would certainly recommend the Brand New Studio to any other businesses."
Jon Cummins - CEO EvieLife


2009 - 2026+ Brand Ambassadors
Initial Brand / Rebrand / Shop Interior / Book Illustrations / Packaging / Social Media / YouTube Graphics / Photography Direction / Iconography...










"Freya is the best designer I have ever worked with. She understands her clients through and through and brings out the best of our creativity through simple, yet effective methods. She takes the crucial time to understand brands, before then putting pen to paper and sketching out what she thinks our brand owner vision could be. It's a dream to have a designer like Freya and The Brand New Studio."
Chef Jeremy Pang - School Of Wok / Saturday Kitchen / Ready Steady Cook

Brand, layout and web for independent editor and publishing house Yellowback.
Competitor Positioning / Brand Identity / Website / Promotional Graphics / Icons / Publication Layout





"I have worked with Freya for many years, she has led the creative design process for all branding and graphic design projects for Yellowback. I have always been impressed by Freya's grasp of different industry needs and ability to produce cutting edge branding and graphics to support our work in publishing. The initial discussion, design and development processes have always been smooth with clear pricing and timelines. Requests for new branding collateral are always met with enthusiasm and fresh ideas, which helps us grow as a business. I would highly recommend Freya and The Brand New Studio to both new and established businesses looking to stand out from the crowd."
Madeleine Hatfield - PHD and fellow of the Royal Geographical Society (with IBG)
SURFACE PATTERN DESIGN
PACKAGING

Taking brands from screen to physical product.
Packaging nets / Consistent brand application / Illustration & Infographics / Print liaison / Material expertise / Production support




WAYFINDING

Vision & Wayfinding Strategy / Scope / Structure Design / Placement / Cartography / Manufacturing Liaison / Specification Documents & Guidelines
Mainly in my years at FWDesign I became a specialist in wayfinding strategy, eventually becoming a senior designer and heading up the branding team. With a small team we delivered wayfinding solutions across the UK, Ireland and the Middle East, for Councils, Universities, Shopping Centres and City Centres.




SOCIAL

‘Social Media’ isn't just posting on Instagram and hoping for the best..
it’s a strategic marketing tool'
Within Suite Press we have taught and learnt from some of the top growing social media accounts in our sector. We have created strategies and sales funnels to promote our own courses and events, launched with targeted ads and driven leads to our sales channels, nurturing clients with automated systems, consistent content and personal interaction.


SOCIAL MEDIA IS JUST PART OF THE STRATEGY
Identify Target Audience
|
What is the PURPOSE of your interaction
|
Use the correct platforms for you (and them!)
|
Solve their problems
|
Consistency builds trust
|
Drive sales and utilise automated funnels
( CTAs )
|
Gather & Nurture
The aim is to get them off social media and into your inbox / checkout.

Highlights
Ongoing work with
Celebrity Masterchef's
Anna Haugh


Storyboarding for Pip Organics Animated promo videos
Educating incredible people through Suite Press and hosting The annual Stationers' Retreat



Being flexible to support family life, be present for my children and continue with my creativity via many avenues.
But as life moves on maybe its time for a change...
I'd love to chat more and become part of a wider team once again, whether it's project by project or retainer based. Let's make it work.

Thank you




























